“We must spend several millions of US dollars every year, which looks like the election forecasted that who can work as president, will collect consumer's opinion, the forecast future.”Frankfurt teases the expression with ease and said that his adoption must win one of strategies which like carrying on the exhaustive investigation on the consumers. Japanese C O A C H Corporation from 1991 on continuously carried on the consumer investigation named “T r a c k i n g Study”. The shop customers primarily, understood carefully the impression on Coach HOBO Bags brand, and purchase the design, the color, the size of the bags the motive, most likes and so on. 
  Questionnaire survey's object accumulates until now surpasses 20,000 people. The comprehensive and rich data information, pointed out that Coach HOBO Bag  satisfies customer's request, becomes a practical and feasible matter.  And occupies 10% loyal customer presence frequency investigation to the sales volume to demonstrate, most of people want a presence COACH exclusive agency certainly every other 34 weeks. In order to enable these loyal customers come each time when the COACH store to have the new feeling, and causes their purchase desire, COACH then decided that they will put in one batch of new products every month in order to satisfy the customers' meets. 
  Many brand enterprises are coming in the new season only then to promote the new product temporarily, but COACH punctual promotes the new products and the customer every month meets. The procedure which COACH had a distinctive style extremely was that at that time rare, Coach also has attracted customer's attention naturally. The customer enters COACH the exclusive agency, first sight is one that is called “Feature Table” the commodity stall, what on the stall places is that each month they invest the new products. In each time Coach HOBO Bags promotes the new products, COACH will also request in the exclusive agency replacement shop to arrange and will broadcast music including the salesroom so as to exchange the style which will be tally with the new product moral character phase modulation.  In addition, Coach HOBO Bags do not forget simultaneously to be joined to the wallet which, the wristwatch and other accessories tallies with suitcase's design style and so on. This creativity caused the COACH shop to be the front number and the sales volume in a short time had considerable increase.
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