Xu, vice chairman of China Light Industry Federation has said, to Italy for a typical representative of Western footwear industry, its main target markets of China in Supra Skytop and other Asian regions for the target market are quite different. The former is mainly targeted at high-end market, while the latter mainly for low-end market.

 Although the product is not in direct competition, but a piece of paper that does anti-dumping duties to China exports caused great impact on Coach sneakers. Footwear industry in Wenzhou city of China, for example, exports to the EU in 2006, Wenzhou 23,090,000 pairs of shoes, leather surfaces, then the number of exports to the EU decreased year by year, fell to 19 million pairs in 2008, and January 2009 to September plummeted to 9.2 million pairs.

 Wenzhou shoe business in Mr. Zhou said that his business enterprises from the EU exports to more than 5,000 in 2006, plummeted to 2008 million U.S. dollars 1,000 million. However, with the extension of anti-dumping measures the EU 15 months of the decision in MBT outlet, Mr. Zhou said that compared to the loss of orders, and now more worried about the move on their long-term adverse effects of development.

"15 months can be a long or a short time, plus the European Union may also re-initiated review of future surveys, enterprise development is difficult to plan for the next step." Zhou said.

 Wang Ying said the measure actually disrupted the business development and product upgrade planning, but steady demand for such high-quality European markets, companies still have to do everything possible to stand our ground, not easily exit.

 Ministry of Commerce spokesman Yao Jian 22 at the European Union expressed strong dissatisfaction with this decision of Supra shoes, he said China would appeal the case WTO dispute settlement mechanism, and to take appropriate measures to safeguard the legitimate rights and interests of Chinese industries.